Member-only story
McDonald’s and Apple: Important mission to grow the fan base
Which begins from very early age
MacDonald’s restaurants are very kind to kids although their food is not so.
Well, don’t get me wrong. You can order humburger without tomato source and mustard if you go to McDrive with kids.
Anyway, many of their restaurants have kids playing space, regular small amenity for kids (such as baloons, paper crafts, and so on), and of course happy meals.
After becoming a parent, I realised that it is very important for me if the restaurants are kids friendly, and easy for parents to go with kids. And yes, McDonald’s meets this.
I reckon it is quite cleaver strategy of them.
When they attract parents by the reason I mentioned above, their kids (well my kids too) are growing with the McDonald’s.
When they grow up, they will go to McDonald’s themselves.
The next generation’s customers. They grow their own future customer by giving good services to kids (parents).
No questions that they are the biggest (if not real biggest at least one of ) restaurants on the planet.
